yema yachtingraf heritage

Yema Watches Review: Yachtingraf Heritage

Updated: July 16, 2020

Jason Rushin (Guest Contributor)

Vintage is apparently the go-to theme across the entire watch spectrum these days. French brand Yema Watches is no different. Although looking at their current all-retro lineup it appears less as if they’re capitalizing on a trend and more as if they haven’t updated their designs in 50 years.

Founded in 1948, French watchmaker Henry Louis Belmont built Yema over the next several decades by focusing on the action sports of the day, namely diving, yachting, and racing. The Yema Superman dive watch, launched in 1963, was water resistant to 300 meters and subsequently issued to pilots in the French Air Force. Although, I’m not sure it was a ringing endorsement of French airplanes to issue dive watches to pilots. Nevertheless, Yema went on to produce the first French watch that made it to space and a watch that accompanied adventurer Jean-Louis Etienne on his solo journey to the North Pole.

Over the past 70 years, ownership of Yema shifted hands several times, including being owned by Seiko from 1988 through 2004. The company was eventually acquired by its current parents, Montres Ambre, a French watchmaking and jewelry company.

Yema’s current lineup is decidedly retro, and their Superman model is getting rave reviews from watch sites and collectors alike. But I’m over divers and their Yachtingraf model caught my eye several months ago. The colors drew me to the piece like a kid to rainbow ice cream, especially the ways they incorporated red, white, and blue into the chronograph subdials. It’s a shockingly colorful watch without being cartoony, and the colors do add some actual utility (which would help me justify the purchase to the wife, right..?). I don’t sail nor do I own a yacht, but I did watch the last America’s Cup, so that should qualify me for this purchase, right?

A pre-holiday deal offered 15% off (over the standard 10% off) and an extra leather strap (also a standard offer), while my annoying chats over several days with their friendly sales team prodded them to throw in a free hat too. Probably just to get me to leave them alone.

So what’s the verdict? Let’s sail in. 🙂

First Impressions:

I’ll have to admit, as soon as I zipped open the faux leather case, I was disappointed. With nearly every watch I’ve lusted over on my giant computer screen many just fall flat when I see them in person. I had the same experience seeing Farer’s chronographs in person for the first time. Mostly it’s the way they seem so much smaller in real life once I strap them to my 7.9” wrist, but it’s also the case proportions, and the Yema’s seemed off, especially the height of the case.

Second was the dial. On first look (and actual size), it was really, really busy. And the details were tiny. Every marking and sub-second indicator was crisp and sharp, but there were a ton of them, especially around the perimeter of the dial.

The most striking proportional detail of the Yachtingraf’s polished steel case is the diameter-to-height ratio. I’m going to throw “D2H” out there as a new way to gauge the height-width proportions of a watch. For the Yema Yachtingraf, it’s 39 mm wide (same as the vintage model) by 15.35 mm tall (vintage was 14 mm), meaning it has a D2H of 2.54mm and looks like a damn cupcake from the side. It’s seriously tall for its diameter. Very tall. From the side, it’s tallness is also accentuated by what looks to be a six-layer sandwich, from the caseback to the three-layered polishing on the midcase, to the bezel and the sapphire.

The dial details (what you immediately see) defined my first impressions both good and bad. The Yema Yachtingraf is colorful for sure and the three subdials seem to all be different diameters (although I think only one is larger), but it works. There are blue and red stripes with pie slices and crosses all on a matte black background. It all seems to work with a great nautical flair. For the logo, Yema chose to use their vintage curvy Y instead of their current angular version, keeping with the retro vibe.

In yachting (AKA sailboat racing) the judge sounds a horn 10 minutes before the start of a race. Since sailboats can’t all just line up at the starting line, it’s a running start, meaning all boats are moving. It takes some strategy and good timing to hit the starting line just after the actual race starts otherwise your boat has to turn around and start again. So when sailors hear the 10 minute horn, they click their regatta timers for the countdown to the start. On the Yema Yachtingraf Heritage, this colorful subdial and it’s double-tipped hand counts from 0 to 10 in one direction (from 12 o’clock) or from 15 to 0 (from 6 o’clock). One tip is straight while the other has an open circle on it to help you differentiate.

In vintage fashion, the 60-minute bezel is super-thin and draws the eye to the dial. It appears to be aluminum or another type metal, with a single lume pip at zero. But it’s bi-directional and does not click. I’ve never had nor heard of a watch where the bezel didn’t click and it took me off guard when I first gave it a spin. It’s tight and I can’t imagine it ever moving around on its own or even from slight bumps. But if I were crashing through the waves on a yacht race around the world, I’d probably not rely on it to stay put. Of course, for my typical needs (timing veggies in the oven) it works just fine.

  View this post on Instagram   A post shared by This Is My Watch (@this.is.my.watch) on Jan 2, 2019 at 3:08pm PST

Well that’s damn lame. Especially for a watch totally reliant on ”Heritage.” I’ll have to admit, that explanation made me feel stupid, but buyer beware, right? (Note that vintage Yachtingraf models from the 60’s do not have inner bezel markings, so not sure why they felt the need to add them.)

The Movement:

Although most current Yema models have quartz movements, each line seems to have a Heritage automatic model packing an ETA movement. For the Yachtingraf, it’s the ETA Valjoux 7753. It hacks and the chrono flies back nicely, and it beats at 28,800 bph. It’s the same movement used by Hamilton, Tissot, Longines, Victorinox, and others, but the Yema Yachtingraf is at the top end of this movement’s price spectrum.

If you’ve read about this workhorse chrono movement, you’ve come across mentions of its noise. Let me tell you, this thing is noisy. Like LOL loud. One of the first times I set it down on my desk, it sounded like that big rock chasing Indiana Jones in that cave. OK, it wasn’t that loud, but it was loud enough to shock me. I never hear it when it’s on my wrist, but set it down in just the right way and it’s loud.

The Straps:

The Verdict:

I’ve been pulled pretty deep into the watch world over the past year or so. And if you’re like me, you’re bound to have a catch-and-release every so often. This feels like one of those. It’s a great looking watch, minus the tallness, and the colors and retro vibe really sing to me. But something about it just doesn’t feel right. I’ve had other pieces where I didn’t initially like them but they grew on me, so I’ll give it another month or so. But right now, I’m not so sure it’s a keeper.

• Awesome retro styling, nearly identical to the vintage models.
• Great colorway with a very unique dial.
• It’s French, or rather, not Swiss, and that’s somewhat novel.
• Nice straps.
• Case is very tall.
• Tight crown guards make it tough to work crown.
• Inner bezel markings added just for show.
• Non-clicking, bi-directional bezel.
• Noisy movement rotor.
• Automatics are expensive.

Would I buy it again? Probably not, but would instead buy one of their cheaper (and similar) quartz models. Check out all the Yema Yatchingraf models here – cool to see what’s available across the price spectrum.

10 thoughts on “Yema Watches Review: Yachtingraf Heritage”

Very nice review.

I can’t be the only person who wishes all watch reviews stated the wrist size of the reviewer next to their byline. I’m having a hard time remembering them all!

– Calamitus (6.75″)

Great review. I always wondered why we don’t see more of these. Now I know why.

Thanks @Calamitus and @Greg! Glad you liked the review. 🙂

On wrist size, @Calamitus, yeah, that’s a good point. I know my wrist is on the large size, but it’s also funny for me to see photos where a 40mm watch covers a reviewers entire wrist width. On the other hand, when I wear something smaller than 38mm, it feels like a bracelet instead of a watch…

@Greg, not sure why there aren’t any reviews of the Yema Yachtingrafs out there, but that’s what prompted me to write this one. It’s always helpful to me to read multiple reviews before I consider a piece, so part of my frustration was in buying this one fairly blind. Hope this helps some others make a choice either way.

Nice review. I have an old Yema FR029 that I love, and recently bought a Yema Spacegraf GMT. When it arrived, I was disappointed in how diminutive it looked on wrist in comparision to the site’s photos. Anyhow, after swapping on a Perlon strap, I’ve come to like wearing the watch. The long, vampire fang lugs have grown on me. I’m tempted to get a Superman for the name alone. 🙂 If only the diameter of the case grew by a few millimeters.

Interesting point about the height. Yema website says the Yachtingraf Heritage is 1.35mm taller than the Superman Heritage (15.35mm vs 14mm). They look like they’re using the same case though.

I was also concerned about the height of the Superman, as it’s already taller than a Seiko SKX.

Have you tried on the Superman Heritage by any chance?

Thanks and great review!

Hey @JIN – no, I didn’t try the Superman. I love the look of that piece, too, but just don’t think these live up to the price tag.

Hi Jason, the inner bezel markings are for a type of slide-rule. I don’t know exactly how it works but I believe “M” stands for moyenne, which is French for average. I guess the slide rule allowed for the calculation of average speed? It has been copied from the vintage Yema FlyGraf. It is supposed to have a corresponding outer bezel – which they haven’t included on the new heritage models… Google some images of vintage flygrafs and you will see what I mean. Cheers, Tim

Sorry for the repeat post. I didn’t think the first one worked 🙂

The inner bezel markings are one half of a slide rule. It has been copied from a vintage Flygraf model. They haven’t put the correct corresponding bezel insert on the rotating part to actually be able to use it though…

Hey @Tim, thanks for the comment. I thought the markings were functional as well, but as I said in the review, I emailed them and their answer was basically that they’re just there for show. Disappointing, and I really wanted them to mean something, but I guess not. 🙁

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Regatta Yachttimers

An overview of sailing regatta watches.

The only French brand in this regatta-yachttimer overview is Yema. Founded in 1948 in Besançon (Doubs) by Henry Louis Belmont, the company distinguished itself in the very beginning by creating the first automatic chronometers manufactured entirely in France. The brand became fairly popular in France in the 1960’s and 1970’s with both consumer and military sales, including the watches related to the French space missions!

On March 3, 1967  Henry L. Blum of Montres Yema S.A. filed a patent for a ‘Watch for Yachting and Underwater use’ . You can download the complete Swiss patent (CH 483.047) as a PDF here , or here if you prefer English (USA 3,427,800).

  Yema patent US3,427,800 filed by H.L. Blum.

This resulted in the introduction of the Yema Yachtingraf   in 1966. All together 6 different models (7 if you count type 6 in standard or jumbo case as two) of the Yachtingraf  were sold between 1966 and 1970. Type 1 (Valjoux 92), type 2 ( Valjoux 7733 or 7734) and type 3 (Valjoux 7734 with date) have a subdial counting the seconds at 9 o’clock, and an oversized 30 minutes subdial at 3 o’clock, divided into 6 differently coloured segments representing 5 minutes each.

Yema Yachtingraf, 3 versions, 3 different calibers.

Model: Yema Yachtingraf – type 1.

• Reference: the first model, rare, two subdials at 3 and 9 o’clock.
• Caliber: manual wound Valjoux 92 movement.
• Case size: Ø 38 mm
• Year: 1966.

Model: Yema Yachtingraf – type 2.

• Reference: two subdials at 3 and 9 o’clock.
• Caliber: manual wound Valjoux 7733 / 7734 movement.
• Year: 1966/1967.

Model: Yema Yachtingraf  – type 3.

• Reference: two subdials, and a date window at 6 o’clock.
• Caliber: manual wound Valjoux 7734 movement.

Type 4 and 5, the Yachtingraf Croisière models, have an extra third subdial at 6 o’clock with a 12 hour register. By means of a red cross over this subdial it counts double, up to 24 hours. Type 6 has an indicator disk underneath the dial, for an optimum countdown.

And the Yema Yachtingraf versions 4, 5 and 6.

Model: Yema Yachtingraf Croissière – type 4.

• Reference: 92 001L. Silver subdial at 9 o’clock, third subdial at 6 o’clock,
• Caliber: manual wound Valjoux 72 movement.
• Year: 1969.

Model: Yema Yachtingraf Croissière   – type 5.

• Reference: 9314. Black subdial at 9 o’clock, third subdial at 6 o’clock.
• Caliber: manual wound Valjoux 7736 movement.
• Case size: Ø 38 mm.

Model: Yema Yachtingraf Régate  – type 6.

• Reference: with a special indicator disk in stead of a hand.
• Caliber: manual wound Valjoux 7733S movement.
• Case size: either normal case Ø 39 mm or jumbo size Ø 44 mm.
• Year: 1970.

The Yema Yachtingraf Régate was available in two different case sizes, the first one with the black logo at 6 o’clock measuring Ø 39 mm and with a tachymeter along the outer edge of the dial, and a second version with the blue logo at 6 o’clock measuring Ø 44 mm. The last one is also referred to as Régate – Jumbo.

How the countdown function works:

Definitely type 6 is the most interesting one. It has a 15 minutes register at 3 o’clock, and a smal indicator disk that rotates under a special cut-out in the dial. The indicator disk moves every 30 seconds, jumping half a minute further to the start of the race.

The Yema Yachtingraf Régate has the crown to set the time at 3 o’clock and two pushers for the countdown function. One pusher at 2 o’clock for start/stop, and one pusher at 4 o’clock for reset.

After a reset the countdown subdial shows 1-2-3-4-5 and red in the 6th small window. When the chronograph is activated at the first gunshot the countdown starts and the big white sweep hand is set in motion clockwise. After 30 seconds the indicator disk moves half a minute, and so it does again after 60 seconds, now showing 0-1-2-3-4. A slide bar shows the first minute in blue. After the first 5 minutes of the countdown, when the second gunshot is fired, the 6th window in the dial takes over the countdown: 5 more minutes to go.

Again one minute later, with another 4 more minutes to go, the first window is showing red. Three minutes later, only 1 more minute to go, and 4 windows showing red. Then, as the final gunshot sounds, all 5 windows are red and the 6th window shows 0. Off you go!

Yema advertisement with the Yachtingraf-Croisière.

Variations:

The Yema Yachtingraf’s are unmistakable recognizable by their big colorful minutes countdown subdial, which is also well described in the patent listed above. And although they are not related to Yema in any way, several smaller watch brands have used the same subdial for a Yachting version of their watch. Probably with a license by Yema for the dial layout. The only exeption is the brand Le Jour, which was actually the North American rebranded distributer for Yema in the 1970’s and 1980’s. Here are some examples:

Branded Alsta Le Jour Yachtingraf , Le Jour Yachtingraf   (US version) and Thermidor De Luxe Yachtingraf :

Branded Puerto Azul (without it’s bezel),  Technos Sportsgraph  (with a Landeron 248 movement) and Relide Spacemaster :

Branded Yachting Chronograph  (Valjoux 7733),  Jaques-Droz and Gallet :

Branded Datzward Seamagnum (Valjoux 7730), Lider Yachtingraf   (Valjoux 7733) and La Martine   (Valjoux 7733):

Branded Lunich Watch (Valjoux 7733), Dichi Watch (Valjoux 7730) and Wingo :

x – x – x – x – x – x – x – x – x – x

In the mid 1970’s the first quartz movements were introduced, and also Yema decided to invest heavily in the research en development of new models with a quartz movement. This resulted among others in the second (quartz) generation of the Yema Yachtingraf   in 1977.

In 1982 John Henry Belmont Jr. takes over as CEO of Yema from his father. But he has other plans with the company, and decided to sell Yema in 1988 to the Japanese Seiko Watch Corporation. In 1995 Yema became a subsidiary to the Hattori-Seiko group under the name Yema S.A. It’s obvious that many of the Seiko movements are used in a Yema watch during that period.

In 1992 Yema is sponsoring the French team with skipper and helmsman Marc Pajot as competitor fort her America’s Cup (with yacht Ville de Paris).  For that occasion Yema launches the  America’s Cup France , with a Seiko 8M35 quartz regatta movement.

Yema Yachtingraf Quartz and Yema America’s Cup France.

The Yema Yachtingraf  Quartz , with an ESA Y2 900 231 movement, pushers at 4 and 8 o’clock:

Different movement with three pushers, at 2, 4 and 8 o’clock:

And a third movement with two pushers at 8 and 10 o’clock:

From a more recent date are the Yema Yachting   models with an ISA 8270 movement, also quartz:

In 2004 the Yema brand is purchased by its CEO Louis Eric Beckensteiner, with financial help of the French Montres Ambre, a watchmaking and jewelry company. That makes Yema a 100% French watch brand again, with the name being changed into ‘Yema Horlogère Maison Francaise 1948’.

For their 70th anniversary Yema announces in 2018 the Heritage collection, to pay tribute to the brand’s most iconic timepieces: a Superman, a Rallygraf, a Yachtingraf and a Flygraf. The Yema Yachtingraf Heritage is an almost identical copy of the Yachtingraf Crossière (type 5) from 1969. The first 1948 watches will be numbered.

The Yema Heritage collection, with re-editions of the Superman, the Rallygraf, the Yachtingraf and the Flygraf.

Model:  Yema Yachtingraf Heritage.

• Reference: Stainless steel case with a camel vegetable leather punched strap.
• Caliber: automatic ETA Valjoux 7753 chronograph movement.
• Case size: Ø 39 mm / H 15,4 mm.
• Year: 2018.

In 2020 Yema

UNDER CONSTRUCTION, BE PATIENT…….

• many thanks to Jecko for allowing me to use your picture of the Yema Régate Jumbo.
• many thanks to Alexander Popov for sending me the pictures of your Jaques-Droz and the rare black-dialed Gallet.
• many thanks to Hervé Antoine for sending me the pictures and your input about Yema.
• http://watch-wiki.org/index.php?title=Yema
• http://en.wikipedia.org/wiki/Yema
• http://www.yema.eu/yachtingraf.html
• http://www.montres-de-luxe.com/Yema-la-belle-histoire-d-une-marque-horlogere-francaise-qui-fete-ses-60-ans-cette-annee_a1439.html?start_liste=0&paa=1

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YEMA Unveils the Yachtingraf Croisière: A Nod to 1960s Sailing Heritage and Summer Vibes

YEMA Yachtingraf Croisiére: Summer on Your Wrist

YEMA introduces the Yachtingraf Croisière, a timepiece crafted for sailing regattas, blending vintage charm with modern sophistication. This unique model is distinguished by its asymmetrical sub-registers in vibrant colors, a tribute to the iconic 1960s chronograph.

Design and Features

The Yachtingraf Croisière showcases a sleek 38.5mm steel case with twisted lyre lugs, embodying elegance and durability. Equipped with Seiko’s VK63 tricompax caliber, this watch offers precision and reliability for regatta enthusiasts.

YEMA's rich heritage in yachting and regatta chronographs dates back to the 1960s. The brand has a long history of equipping French regatta professionals and serving as the official timekeeper for major transatlantic solo races like the Route du Rhum.

The dial is the centerpiece, featuring a matte surface with raised, polished steel markers and facetted hour and minute hands. The bright, colorful sub-dials enhance the watch's dynamic appeal:

Nine O'Clock Sub-Dial: Oversized minutes regatta countdown for race timing.

Six O'Clock Sub-Dial: Sweep seconds hand.

Three O'Clock Sub-Dial: 24-hour counter with an inverted Swiss-cross design.

The absence of an external bezel maximizes the dial's readability, while the "twisted" lyre lugs, a creation of renowned designer Genta, add depth and character through their polished-brushed finishes.

Movement and Functionality

Powered by Seiko’s VK63 hybrid movement, the Yachtingraf Croisière combines quartz precision with a mechanical chronograph module. This hybrid setup ensures a smooth sweeping second-hand movement, providing the best of both worlds in terms of accuracy and aesthetics.

Bracelet and Strap

The Yachtingraf's steel bracelet features Milanese mesh for flexibility and finesse, with a clasp engraved with YEMA’s historic logo for easy adjustment. Additionally, a grained leather strap with matching stitches is available, specially designed in the Yachtingraf’s colors by a French manufacture.

The Yachtingraf Croisière is a celebration of YEMA's storied tradition in yachting and regatta timepieces. Its vintage-inspired design, coupled with modern craftsmanship, makes it a standout choice for sailing enthusiasts and watch collectors alike.

Learn more and grab yours while you can at YEMA. The YEMA Yachtingraf comes in at $369 on leather and $399 on the stainless mesh bracelet.

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CLOCK ME TENDER

Watches are for ever.

YEMA Yachtingraf Bronze | The last born of a long lineage

For the Yema enthusiast that I am, each announcement of a coming new watch is an exciting matter, should I be disappointed or not by the product.

The Yachtingraf bronze chronograph that will be produced in a limited edition of only 200 numbered items couldn’t let me indifferent. YEMA agreed to lend me a prototype for a few days. I’m very pleased to share with you my impressions.

The YEMA Yachtingraf is a grail for the brand collectors. Its notoriety goes far beyond the borders of France. Consequently this review is also a good opportunity to have a little flashback before having a closer look at this brand new bronze version.

The YEMA Yachtingraf patent

The YEMA Yachtingraf story began on June 30, 1966 when Yema officially claimed in France its priority on the idea, first step in the patenting procedure that allows to have effects in other countries. For the US, YEMA filled in a demand in 1967 and the patent has been granted on Februray, 1969 with the number 3,427,800. Yema followed he same procedure in Switzerland. The patent was registered on December, 1969 under the number 483 047. At the end of the article, you will be able to download the three original documents.

The patent’s document describes the invention in detail. Let’s try to explain it simply. Keep in mind that this patent is nothing but just an ingenious way to use a classical 30’ subdial. There is absolutely no modification of the movement.

The main idea is that the countdown rules are different depending on whether you are sailing on the US coast or somewhere else in the world. Fore US races, the countdown is divided in 3 period of 5 minutes (blue striped, blue and red sectors on the left part. Elsewhere, the international rules are applied: the countdown is divided in 2 period of 5 minutes (blue and red sectors of the right part of the subdial). You’re sailing in the US ? You will follow the countdown with the bottom part of the hand which goes up from the left. On the contrary, you will use the upper “lollipop part” of the hand that goes down on the right if you’re racing according to the international rules.

And what of the last grey segment in the right side? Well… In fact, it’s useless. But if you have not crossed the starting line when the hand lollipop is in that sector, let’s say you might as well go to the nearest bar and have a beer, or even something stronger. Because you’ve just lost the race…

YEMA Yachtingraf | Its evolution trough the advertising campaigns

Rather than the very usual retrospective made of watches pictures, let’s go back in time through Yema advertising campaigns, which are a very rich source of information.

1967 | The YEMA Yachtingraf 9314 – First advertising campaign

This advertising is quite easy to find, but with different prices for the watch. This one is the first that has been published for what I know. I have added the other side the page. I find interesting to have context information of what was happening at the same period.

Like exposed in the patent document, the Yachtingraf 9314 has a 60 seconds subdial at 09 :00 and a 30 minutes “countdown” register at 03 :00. This first Yachtingraf was very probably designed by Daniel Jacquinot who has been the style director at Yema during the 60’s and until 1975.

Regarding the versions, the “two subdials” Yachtingraf have been animated with a Valjoux 92 or a Valjoux 7730. Not obvious to distinguish them from each other without opening the caseback. However it seems that figures on the 60 seconds subdial are always written in a circular way (following the seconds marks) for the Valjoux 92 model, and mainly written horizontally on the Valjoux 7730 dial (I’ve sometime seen the other configuration). Considering this, the watch on this ad’ is most likely equipped with a Valjoux 7730. The Valjoux 92 Yachtingraf could have the 9312 reference rather than 9314. But I’m not 100% sure of this detail.

1969 | The Yema Yachtingraf 92.001 L – The Paris-Match & Elle advertising Campaign

The “three subdials” Yachtingraf have a 30 minutes register at 03:00, a 24 hours timer at 06:00, and a third 60 seconds subdial at 09:00. The 24 hours timer has two scales, allowing to follow the first 12 hours on the main scale, and the 12 following a simplified 15/18/21/24 inner scale.

This watch existed in two versions, respectively equipped with a Valjoux 72 and a Valjoux 7736. The Valjoux 72, the rarest, is easy to identify thanks to its two asymmetric pushers. Moreover, the 60 seconds subdial is white on the Valjoux 72 models, while the Valjoux 7736 model, more common, has got a black seconds subdial. Some rare dials have a “Paris” inscription under the central axe. Whatever the dial, the hours register at 06:00 is white, with a printed central red cross. From an aesthetic point of view, the Valjoux 7736 looks more elegant to me.

Regarding the pushers’ position and the white seconds subdial, the watch on the above publications is obviously the Valjoux 72 model. The advertising on the right side mentions the two subdials model under the reference 93.014.H, at a 420 Frs price. Here below is a colored representation of the 93.014.H Yachtingraf, on a same period collection catalog.

1970 | First YEMA Yachtingraf “Croisière”. Partnership with the Official French Yachting federation

This advertising comes from the YEMA company archives. I have selected it for multiple reasons.

• In 1970, YEMA becomes the official partner of French Yachting federation.
• It is the first advertising (as far as I know) where the “Croisière” naming is officially appearing.
• The Yachtingraf is presented with new references, 92.101.M for the 3 subdials model (Price 550 Frs), and 93.114.A for the 2 registers model (Price 440 Frs)

A Yema Superman “1963” with the famous “scale” strap is presented. A Superman “1963” on a 1970 advertising is quite surprising. I’ve got my own idea about this, but it’s not really the point here.

1972 | The Munich Olympics games campaign…and French medals

The French competitor Serge MAURY won the Gold medal in the Finn category, and the PAJOT brothers Yves and Marc won the Silver Medal in the Flying Dutchman mixt category. A good marketing asset for YEMA. Unfortunately, the Munich games were also mourned by the hostage taking and murder of 11 Israeli athletes by Palestinian terrorists.

Given the symmetric pusher positions the chronograph on this ad is likely equipped with a Valjoux 7736… but it could also be with a Valjoux 92 if we consider the white colors of the seconds subdial at 03:00. Hmm. Let’s say YEMA advertising were nor very rigorous nor faithful…

There is another questioning point on this ad. The price! At 485 Frs on a leather strap, the watch is 35€ less expensive than on the previous ad, and 85€ less expensive than on the 1969 advertising. A continuous price decrease during 4 years… As the early 70’s was a period of strong inflation, I have to confess there is something I don’t understand here. In case you have any idea, please let me a comment!

1974 | The YEMA Yachtingraf Croisière 92106 J “calendar”

This new version of the Yachtingraf appears on the above 1974 document, which announces to the authorized retailers network (HBJO stands for Horlogerie Bijouterie Joaillerie Orfevrerie) a massive multichannel advertising campaign (TV, Radio, Newspapers) during spring and summer. The punchline says “YEMA give spirit to watches”. And the promise is: “A bit of madness for a campaign that will trigger 200 million smiles… and the jubilation of all HBJOs who will never have sold so many YEMA”. Since then, the internet revolution has changed a lot in the retail distribution models…

Here is an extract of a May/June 1974 Flyer, presenting the YEMA Yachtingraf Croisière 92106 J. This is the last Yachtingraf designed by Daniel Jacquinot. New case shape, new bezel, first steel strap, date aperture at 06:00 (Valjoux 7734 inside). On the seconds subdial at 03:00, the figures following the curve of the dial hedge are back.

The watch price is now of 585 Frs. Price has come back to its 1969 level.

1975 | The YEMA Yachtingraf  Digital 93139 K AC. Patented model.

Goodbye Daniel Jacquinot. Thanks for the great watches you’ve designed during your years at YEMA! They still make the watch enthusiast joyful. Welcome to Jean Müller, who succeeded him at the head of YEMA design in September 1974.

Here is, on a 1975 (or 1976) flyer, the Yachtingraf Digital . This is one of the most efficient Yachting chronograph of the 70’s, with its modified Valjoux 7733”s”, and its countdown aperture, able to indicate every 30 seconds to the sailor the remaining time before the Start signal. Note the “blue ship” pictogram at 06:00.

It would be much too long to explain here the way this chronograph works. Just know there is a disc with 2 periods of 5 minutes countdown.

Wait, wait, wait… You will still find at the end of this review a file to download (in French or in English, you to choose) with an article that I published a few years ago about this countdown aperture on the French Forum FAM.

1977 | The YEMA Yachtingraf 93.003.6 AA

In 1977 Jean Müller created one of my favorite chronographs case middle. On the below advertising, 3 chronographs are presented with this case. Let’s call it the “The Müller’s watchcase”. Among them is the Yachtingraf 93.003.6 AA. (third from the left).

This watch will be quickly followed by a bigger chronograph, in a Jumbo case. Apart from the case difference, almost the same watch with tiny graphic variations (white ship pictogram for example).

And then came… The quartz revolution and the Matra Horlogerie adventure for the YEMA company. It’s another story. But the Yachtingraf never lefts the YEMA collection.

2019 | The YEMA Heritage collection

Let’s jump with both feet over 40 years of French watchmaking history during which the brand has decelerated and almost disappeared. In 2019, Yema is back! The new leaders capitalize on the iconic models of the past and launch a Heritage collection, which includes a Yachtingraf chronograph.

I don’t like very much this chronograph. Unlike the other models which are quite faithful reissues of the original watches, this watch is a strange combination of elements that lack coherence in my opinion: a Yachtingraf “Jacquinot dial” with a Flygraf dial ring in a “Müller case”. However, I believe this is the most successful of the three chrono reissues. The very popular Superman is currently still in the catalog.

The YEMA Yachtingraf Bronze limited edition review !

You’ve read a lot until know. Time to rest! For this review, I promise you a maximum of pictures and a minimum of blabla.

A heavy bronze case

The YEMA Yachtingraf bronze case is thick. 14,5mm. 16,5mm with the domed sapphire crystal. You will not wear it with cufflinks… But after two days on my little 17cm wrist, it proves to be very comfortable thanks to its reasonable lugs to lugs length (48mm). The fine curved lugs help to hold it in place. That helps.

Nice to know: while preparing this review, I learned that bronze, being more malleable and less rigid than steel, can lead to thicker cases to ensure the desired level of waterproofing.

A Dual Time bezel

The unidirectional (120 clicks) dual time bezel of this Yema Yachtingraf Bronze is, in my opinion, an interesting change compared to the classical 60 mn bezels what have been done in the past. After all, the Yachtingraf patent has been thought for different time zones. Hasn’t it? And frankly, the original explanation of the 60mn bezel usage on the 1067 patent document is… Well. I let you make your own judgment if you have the courage to read it.

Great Dial and hands.

YEMA really did a good job on the dial and hands. I hope my pictures will let you appreciate it. The matt black surface of the dial makes every information very readable. The white hands of the subdials and of the chronograph one are perfectly painted and clean. I appreciate the fineness of the Minutes and Hour hands. They give the watch a touch of elegance while remaining perfectly readable.

The two microgroove subdials are very well done, with thin, precise and readable inscriptions. I just regret that the microgroove engraving is not more visible to the naked eye.

Now the question: why is the countdown dial on the left rather than on the right? As I explained on the beginning, the Yachtingraf patent uses a classical 30 minutes dial. On the Seiko NE86 which brings live to this watch, the minutes register is on the left. As far as I’m concerned, this is a pleasant and unexpected change.

I won’t go into too much detail so as not to weigh down this review, but the N86, with its column wheel and vertical clutch, offers a very good alternative to the classic Valjoux, while being very competitive in terms of price.

The beveled date aperture, with gold coating as for the indices. The date disc is rather recessed compared to the surface of the dial. The date could probably be easier to read if the white of the numbers could be more intense and compensate for the inner shadow. The “Automatique France” inscription is discreet and balances the dial.

The 20mm wide black leather strap that I have tested is soft and comfortable. But the different layers of leather, simply glued, tend to separate. This is frustrating for a watch of this quality. I hope Yema will improve it for the production. Otherwise you will quickly have to change your strap. But don’t forget to reuse the original engraved bronze buckle!

My conclusion is very simple: as far as I’m concerned, I am totally conquered by this watch. This YEMA Yachtingrf Bronze limited edition is the worthy successor of its illustrious predecessors. It is not a simple reissue and brings something new to the Yema long story. It has the potential to become a “must have” very quickly. Le limited number of manufactured watches could help.

And you? What do you think about it? Do not hesitate to comment this article in order to share your opinion.

Please don’t leave before you have

• downloaded the docume nts you wish to keep: patent documents; review of the Yachtingraf 93.003.6.AA; this review (in English or French)
• had a look at the photo g allery below. I have tested the watch on a few different straps
• shared this review if you like it, and subscribed to my Instagram Jerry_watches thread in order to be informed of the next publication

Take care and see you soon on clockmetender! Jerry

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YEMA Celebrates 70th Anniversary with Classic Heritage Reissues

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Yema Debuts a Surprising Tourbillon to Celebrate their 75th Anniversary

Celebrating 75 years in business, French watchmakers Yema have recently released their Yachtingraf Tourbillon Maréographe, a tribute to classic design and Franco-Swiss watchmaking mastery. Ringing in a milestone is never an easy feat; but, somehow, Yema has been able to accomplish not only a timeless design, but something that showcases the pursuit of excellence that has defined the brand over the course of its history. 

Don’t let the plain black and steel (or bronze) design fool you – this watch is anything but simple. Yema has incorporated a balance between yachting heritage design and function to show what this watch is capable of – while also doing it with a certain je nais sais quoi , courtesy of a somewhat unexpected tourbillon caliber. The tourbillon is visible at the 6 o’clock mark, giving one an interior look into the precision mechanisms of this masterpiece. Opposite that, at the 12 hour, the Maréographe has a unique lunar time complication with a display of tide cycles, complete with a decorative bearing the traditional Yema “Y” logo. While maybe not part of your day-to-day needs, it’s nonetheless a showing of Yema’s technical capabilities and a bit of a unique offering for an important anniversary.

This watch measures in at 42.5 mm, giving it a sense of presence on the wrist that matches the various finishes of the design. The rotating bezel is beautifully crafted with additional scratch protection, while the double-domed sapphire crystal will surely keep up with day-to-day wear.

The star of the show is the CMM.30tourbillon caliber, which carries a whopping four day power reserve at just over 105 hours and is said to accurate to within -3/+7 seconds per day. To top it all off, the Yachtingraf Tourbillon Maréographe has 10 ATM water-resistance, high anti-magnetic resistance (2,000 Gauss) and shock-resistance (5,000G). For a statement piece, it’s a watch that’s meant to be worn and loved – on any adventure you find yourself in.

The watch is available now for preorder with shipping scheduled for January 2024. Priced at $9,990 for either their steel or bronze case variations, the watch is available now via Yema’s website . This release is limited to just 75 numbered pieces in each metal, so act fast if the Yachtingraf Tourbillon Maréographe has caught your eye.

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A Bold, Sea-Worthy Chronograph From the 1960s Returns

Yema’s new limited edition is a (mostly) faithful recreation of the 1960s original.

By Andrew Connor

French watchmaker Yema is not well-known outside of enthusiasts circles, where their vintage pieces are considered both iconic and great value for money, but the brand is still manufacturing timepieces today. In fact, it’s Yema’s 70th anniversary, and the company celebrating with a series of super-accurate reissues of some of its most iconic vintage models. We’ve already seen this with the brand’s Superman Heritage , but now Yema is reviving the Yachtingraf, an old-school regatta chronograph with a hell of a lot of charm.

Yema introduced the Yachtingraf in the late ’60s, and it was notable for its bold minutes register. The colorful scale within actually has a particular purpose: in a regatta, a five-minute countdown is required before the race, and the scale makes it easy to read off minutes on the chronograph function in five-minute intervals. I don’t doubt that very few people reading this would actually use the regatta counter for its intended purpose (though if you do, kudos to you and your sweet yacht), but the red-white-and-blue register undoubtedly looks cool as hell.

Like the Superman Heritage, this new reissue remains fairly faithful to the original. The colorful registers remain intact, as does the rotating bezel. Even the case is just 39mm wide, only a smidge bigger than the 38mm original , and it’s still water-resistant to 100 meters. There is one major departure, though: an automatic Valjoux 7750 replaces the original watch’s manual-winding Valjoux caliber. Given that the 7750 is well-known for its chunky proportions, the resulting watch is a bit over 15mm thick.

Still, this is an excellent execution of a classic design, and the best part is that it’s relatively reasonably priced: you can pick it up for just $3,274, though Yema will only produce 1,948 examples.

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This is a pre-order. Expected delivery time is Oct 2024.

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Please use the form below to send your enquiry about Diver.

Inspiring from vintage dive watches from the late '50s to early '60s, the YEMA Diver features a classic, robust design with a few distinctive elements, like a skin diver dial, broad arrow hands, a Monnin-inspired case and a double-dome acrylic crystal that adds to the overall vintage aesthetic. Equipped with our in-house automatic caliber YEMA2000 and a screw-down crown, the YEMA Diver is waterproof to 200m and combines rugged functionality while offering a nod to modern vintage enthusiasts.

	Yema
	YEMA2000 in-house Caliber
	Black matt dial with light sandblast texture
	Super-LumiNova
	Vertical brushed 316L stainless steel with polished bevel
	316L stainless steel with circular brushed finish
	Circular brushed screwd down crown with polished embossed YEMA logo
	20mm
	2.20 mm double dome hesalite crystal
	316L stainless steel with vertical-brushed effect
	200m
	39.5mm in diameter, 46mm lugs to lugs, 11.7mm thick

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Yema strap yema bracelet for flygraf pilot, yema strap yema bracelet for superman heritage.

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Reasons to love

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Yachtingraf Croisière Meca-Quartz

Available in two distinct dial colours with matching leather straps.

Your timepiece enjoys a 2 year international warranty from the date of shipment. It does not cover any damage on any part of the watch resulting from abnormal use, lack of care, negligence, accidents and incorrect usage.

International shipping is offered free-of-charge for purchases as from 100€. All our shipments are handled by our partner DHL. You will receive an email with the parcel tracking number the day your watch leaves our workshops in France. Upon receipt of DHL's email, note that you have the option to adjust the parcel's delivery address and/or defer the date of receipt of your package, if necessary.

If you change your mind you have the possibility to request a refund within 14 days of receipt of your purchase. To proceed, please contact us through our 24/7 online chat on Yema.com by providing the email address used when ordering.

For any pre-sales or after-sales questions, our multi-lingual customer representatives are available 24/7 through online chat on Yema.com.

Specially designed for sailing regattas, the Yachtingraf Croisière is a unique model instantly recognizable by its asymmetrical sub-registers in bright colours inspired by the 1960’s legendary chronograph of the same name. This new, more refined interpretation features an elegant 38.5mm steel case with twisted lyre lugs and is equipped with Seiko’s VK63 tricompax caliber.

HISTORIC "BIG-EYE" REGATTA CHRONOGRAPH

Clearly a vintage-inspired design, the Yachtingraf Croisière has personality thanks to the “big-eye” oversized sub-register. A rare detail on chronographs, the emphasis of the minutes counter changes the dynamic of the watch greatly, making it stand out from other chronographs. Specially designed for purpose, it acts as a countdown to the start of a sailing race, helping helmsmen to obtain the best position, reaching the starting line at full speed, just as the starting gun sounds.

A DIAL THAT TURNS HEADS

The dial is the star of the show mixing bright coulours with YEMA’s neo-vintage signature quirk. The dial consists of a primary matte surface with raised steel facetted markers in polished finish elegantly matching the polished facetted hour and minute steel hands. Around the edge of the dial is a minute/chronograph seconds in contrasted colour. The coloured sub-dials is where the magic happens: At nine is the oversized minutes regatta countdown, at six is the seconds hand and at three is the 24h counter in the form of an inverted Swiss-cross.

THIN & STYLISH CASE WITH LYRE LUGS

The 38.5mm case in 316L stainless steel is thin (10.30mm) and stylish. In the absence of an external bezel, it offers a large dial opening ensuring perfect readability. The chrono pushers fit naturally into the case. The “twisted” lugs, also known as beveled lyre lugs, invented by the famous watch designer Genta, with their polished-brushed finishes ensure a play of different textures which bring relief and personality to this model.

ICONIC CASEBACK

The case-back features YEMA's historic coat of arms, stamped with a hydraulic press in polished & brushed finish.

MECHANICAL-QUARTZ CALIBER 

The time functions of Seiko's VK63 hybrid movement are powered by a quartz caliber while the chronograph's function is controlled by a mechanical module which results in a smooth sweeping second-hand movement.

STEEL MESH BRACELET

The Yachtingraf's steel bracelet is made in Milanese mesh for more flexibility and finesse. The clasp is engraved with YEMA's historic logo and adjusts quickly and very easily.

LEATHER STRAP

Made by a French manufacture of our region, the grained leather strap with stitches has been specially designed in the Yachtingraf's matching colours.

SUPER-LUMINOVA BGW9

The hands are coated with a layer of Super-LumiNova BGW9 offering therefore perfect readability in the dark.

MADE FOR SUMMER. MADE FOR STYLE.

A summer watch in spirit and function, the Yachtingraf Croisière is just a fun everyday wear. Its funky coloured dial with matching strap will stand out during holidays or those weekends on the poolside soakin' up the sun.

Seiko VK63 Hybrid mechanical-quartz

32,768 Hz | Chronograph 60 minutes, 24 hours, 60 seconds

CASE & CRYSTAL

Diameter: 38.5mm Thickness: 10.3mm Lugs: 19mm Material: Vertical brushed 316L stainless steel with polished bevel, lugs and bezel   2.00 mm hesalite double dome crystal

DIAL & HANDS

Matt finish Shiny SS applied facetted indexes, hour and minute hands in stainless steel treated with Super-LumiNova BGW9 Painted chrono hands

Leather strap 316L Stainless Steel mesh bracelet

Circular brushed pushed crown with polished embossed YEMA logo Polished pushers

WATER RESISTANCE

10 BAR / 100 m / 330 feet

YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions with a YEMA timepiece on their wrist.

YACHTING TRADITION SINCE 1960s

Since the 1960s YEMA has a long-standing tradition in designing purpose-built yachting and regatta chronographs to equip renowned French regatta professionals, as well as regularly acting as official timekeeper of transatlantic solo races like the Route du Rhum.

WELCOME TO A WORLD OF PRIVILEGES

With your first purchase you become a member of  YEMA's loyalty program  YEMA Privilege. Enjoy exclusive offers and discounts that increase in value as you move up the tiers, free shipping, 24/7 Customer Service and 2 Years International Warranty. SEE ALL BENEFITS

YOUR YEMA TRAVEL CASE & 2 YEARS WARRANTY

Each watch is delivered in a leather travel case together with a 2 year International Warranty leather card

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